Anti-Counterfeit Solutions
Protect Your Brand from Counterfeits and Fakes
Struggling to identify and shut down counterfeit products, fake listings, and brand impersonators? Our expert lawyers will help you investigate, enforce, and protect your brand — online and offline.
Stop counterfeits before they damage your brand.
Counterfeit goods and brand impersonation cause serious financial and reputational harm — eroding customer trust, diluting brand value, and creating legal liability across your supply chain. Verum Legal provides comprehensive anti-counterfeit solutions combining investigation, enforcement, and litigation to identify infringers and shut them down across physical and digital markets.
This includes:
- Verum Legal’s Proven Expertise
- End-to-End Brand Protection
- Prompt & Cost-Efficient Support
- Best-Suited Tailored Strategies
- Business Understanding & Aligned Strategies
- Cross-Border Enforcement Capability
Verum Legal
Every counterfeit product sold is a customer who may never return to your brand. Contact us today and let Verum Legal protect what you have built.
Defend Your Brand Against Counterfeiting with Confidence
In a marketplace where counterfeits appear online overnight and spread through social commerce in hours, brand protection requires a proactive and coordinated approach. At Verum Legal, we combine investigative intelligence with enforcement action and litigation to give your brand the protection it deserves — at every level of the supply chain.
PROTECT YOUR BRAND
What anti-counterfeit services can we help you with?
Our Anti-Counterfeit team understands brand value, market dynamics, and the full legal toolkit available to brand owners. Stay ahead of infringers with our proactive and comprehensive anti-counterfeit services, such as:
Counterfeit Investigation & Market Intelligence
Conduct undercover test purchases, digital market scans, physical market surveys, and supply chain investigations to identify counterfeit operations, map distribution networks, and gather admissible evidence for enforcement and litigation proceedings.
Online Marketplace Enforcement & Takedowns
Issue structured enforcement requests and takedown notices to Indian and international online marketplaces — including Amazon, Flipkart, Meesho, Snapdeal, and social commerce platforms — to remove counterfeit listings, fake seller accounts, and brand-impersonating storefronts at scale.
Customs Recordal & Border Protection
Record your intellectual property rights with Indian Customs authorities to enable the identification and seizure of infringing goods at ports of entry — stopping counterfeit imports before they enter the domestic market and reach consumers.
Raids & Seizure Actions
Coordinate and execute enforcement operations through ex-parte John Doe orders, Anton Piller orders, and coordinated raids with local law enforcement and IP crime units — seizing counterfeit goods, shutting down manufacturing operations, and gathering evidence for prosecution.
Anti-Counterfeit Litigation
Pursue civil suits, criminal complaints, and intellectual property infringement actions against counterfeiters before Indian courts — seeking permanent injunctions, compensatory and punitive damages, accounts of profits, and criminal prosecution under the Trade Marks Act, Copyright Act, and BNS.
CREATING BRAND VALUE
What differentiates us from other law firms?
Holistic Approach
We combine investigative intelligence with legal enforcement — so you don't just find the counterfeits, you stop them. Our approach covers physical markets, digital platforms, and cross-border supply chains simultaneously, giving your brand comprehensive and coordinated protection.
Cost-Effective and Transparent Services
Scalable anti-counterfeit programmes designed to match your enforcement budget — from targeted online takedown campaigns to full-scale coordinated enforcement operations. No hidden costs, just clear legal support that delivers measurable results.
Client-Centric Strategies
We tailor every enforcement strategy to your brand, industry, and risk profile. Whether you are a fashion label, an FMCG company, a consumer electronics brand, or a pharmaceutical business — your enforcement programme is built around what matters most to your brand and your customers.
“Verum Legal’s anti-counterfeit programme identified and shut down a network of fake products across multiple online platforms we hadn’t even found yet. Their approach was thorough, coordinated, and the results were immediate.”
Chief Legal Officer, Consumer Goods Brand
5000+ Client reviews
The proof is in the numbers
Our Anti-Counterfeit Practice Delivers Results
The Numbers Speak for Themselves
500+
Anti-counterfeit investigations and enforcement actions conducted across physical and digital markets
90%
Of our enforcement actions result in successful takedown, seizure, or legal settlement within 60 days
35%
Of our anti-counterfeit matters involve cross-border or international marketplace enforcement
Your Questions Answered
Some FAQs about Anti-Counterfeit Solutions!
Looking to know more about protecting your brand from counterfeits? Browse our FAQs:
Counterfeiting in India is addressed under multiple legal frameworks. The Trade Marks Act 1999 protects registered brand names and logos. The Copyright Act 1957 protects designs, labels, and packaging. The Patents Act 1970 protects patented products. The Designs Act 2000 protects industrial designs. Criminal provisions under the Bharatiya Nyaya Sanhita 2023 provide for prosecution of counterfeiters. We advise on the most effective combination of legal tools based on your brand’s IP portfolio and the nature of the infringement.
Both Amazon (through its Brand Registry programme) and Flipkart have enforcement mechanisms for brand owners to report and remove counterfeit listings. We assist with setting up brand protection programmes on these platforms, submitting structured enforcement requests with supporting evidence, and escalating matters that platforms fail to resolve. For systematic infringement, we combine platform enforcement with legal action against the identified sellers.
Yes. Under the Intellectual Property Rights (Imported Goods) Enforcement Rules 2007, brand owners can record their IP rights with Indian Customs — enabling customs officers to detain and seize suspected infringing goods at ports of entry. We handle the full recordal process and provide ongoing support to customs officers when infringing shipments are identified.
A John Doe order (also known as an Ashok Kumar order in India) is a court order obtained against unidentified defendants — allowing enforcement action against unknown counterfeiters before they can be individually identified. It is particularly useful for coordinated enforcement raids and for securing evidence from multiple counterfeit distributors simultaneously. We have experience obtaining and executing such orders in IP enforcement matters.
Timeline depends on the enforcement approach. Online marketplace takedowns can be executed within days to two weeks. Customs recordal typically takes four to eight weeks. Coordinated raids with court orders can be prepared and executed within two to four weeks of identification. Full civil or criminal litigation may take months to years. We advise on the fastest and most cost-effective approach for your specific situation.
